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Home Care Agency in Santa Cruz Promotes Green Practices

Home care President Tony Walker proudly earned the Monterey Bay Area Green Business Programs’ green business certification.  The Santa Cruz ComForcare franchise is leading the home care market by developing and promoting green practices within the industry.


“There are no other home care companies that are green within the greater Northern California area,” Walker notes.  “Perhaps we’re the first in the country.”


Home Care Providers Educate Seniors on Green Practices

At ComForcare Santa Cruz, Walker and his caregivers educate their clients on the green movement and take care to employ environmentally safe strategies in their work.

“There are no other home care companies that are green” within the greater Northern California area, Walker notes.  “Perhaps we’re the first in the country.”

The green strategies at ComForcare Santa Cruz were inspired by Walker’s daughter who is particularly supportive of the green movement in California.  Walker was inspired to consider ways the home care franchise could make a difference for their local environment.  One practice they follow is responsibly disposing of expired and unused medications.  Rather than flushing medicines down the toilet where they could contaminate local water supplies and marine ecosystems, clients are encouraged to follow a more responsible protocol.  By partnering with the City of Santa Cruz, ComForcare has set up a program with local pharmacies that allows home care providers to give back expired and unused medications for proper disposal.

ComForcare home care providers also work to educate clients on the safe disposal of hypodermic needles and human waste products to prevent the spread of disease or contamination in local landfills.  In conjunction with the city, Walker and ComForcare have arranged to use explicitly marked waste containers intended only for these materials, averting the possibility of mixture with other garbage or recycled products.

Setting a Green Standard for the Home Care Industry

Walker is proud of his home care team’s efforts to support more sustainable and eco-friendly business practices and claims the key is education.  He states, “Many times, people don’t know the resources they have around them.”

For Santa Cruz residents, those resources are plentiful.  “It’s part of the culture here in Santa Cruz,” Walker suggests.  “Seniors have a lot of time on their hands. They’re avid watchers of TV, readers of the newspapers and magazines. They pick up on the environmental issues in the news.”

ComForcare Santa Cruz is an affordable, non-medical home care service that primarily assists elderly citizens throughout the county, but also extends its services to people of all ages with handicaps requiring outside support.

About ComForcare Home Care Franchises

ComForcare began in Bloomfield Hills, Michigan, in 1996 as a company dedicated to establishing a new standard in the quality of non-medical home care. After perfecting the winning formula, ComForcare began franchising. They are one of the fastest growing franchises in the country with more than 135 franchise owners who operate 150 territories throughout the United States and in Canada and the U.K.

Each independently owned and operated ComForcare office offers elderly care services including personal care, homemaking, transportation, companionship and family respite services to improve the quality of life and level of independence for every individual and family receiving our services.


ComForcare Home Care

2510 Telegraph Road, Suite 100

Bloomfield Hills, MI 48302


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I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.